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About Us


The Natural Baby Company is small, family-owned company based in Bozeman, MT. We have been creating awesome brands like GroVia and Hie for the past eight years. Still owned and run by CEO/Founder Kim Ormsby, we are a group of hard-working moms, dads, and a grandma who simply love babies and kids. Our goal is to create innovative products that not only make parents’ lives easier and babies’ lives better, but are also good for our planet. If you love supporting small companies that give back to their communities, put family first, and are the “real deal,” we’ve got some fantastic products that you’re going to love!


“Hie” means “to go quickly.” Kim Ormsby, our founder, wanted to reinvent today's diaper bag: no more glorified purses that masquerade as functional diaper bags! She wanted to create a diaper bag that was intuitive and functioned the way real parents need them to work. She worked with a local team of designers who have designed for Burton, North Face, and Thule, to create what has become arguably the fastest-funded diaper bag in Kickstarter history. The Kickstarter ended in the summer of 2017 with nearly 2000 Backers and a tremendous following that has brought us here today.